Even though we have been working with Google AdWords and providing advertising services to clients for many years, we are proud to announce that we now have a individually qualified AdWords Professional working for us. Owner and director of PogoStick Web Services, Jason Dodd, achieved the Google qualification after completing two 2-hour exams designed to test the limit of a student’s knowledge and application of Google’s advertising programme, AdWords.
“The costs involved in sitting the exam, the high pass mark needed, as well as the challenging nature of many of the questions make sure that only those who really know their stuff actually achieve the qualification. I really had to draw on my years of working with AdWords and happy to come away with a successful result.”
“Google AdWords is the fastest way for businesses to achieve maximum exposure on the internet, particularly those starting out with a new website waiting to work their way through the natural search results. It provides a very targeted, measurable and cost-effective way to pitch to qualified buyers.”
“I was skeptical at first, but when I actually tried it with my own business I couldn’t deny there was a noticeable difference in the number of enquiries we were getting. Being budget-focused, it was great that we could easily specify exactly how much we wanted to spend, not just with a daily budget but also maximum CPC for individual keywords. We could simply allocate a given amount to advertising for that month, create our ads, set our location target and launch the campaign without too much fuss.”
“Gaining recognition from Google of our expertise with AdWords is good for our clients, who can have full confidence in our ability to manage their AdWords campaign, from start to finish. All they need to do is decide how much they want to spend and what they want to promote – we can take care of everything else. As a Google agency we have access to promotional vouchers and other incentives to get new advertisers off to a good start; ideal for businesses looking to get a feel for PPC without over committing themselves.”
“AdWords can seem daunting for a small business – there seems to be so much to sort out before they can even launch a campaign. Our experience with using AdWords as well as helping a range of clients from different industries allows us to give small business owners the right advice and direction on their own online advertising. From outlining the initial goals and strategy to researching keywords and choosing target markets, to writing ads and doing conversion tracking we can take a lot of the complexity out of using AdWords while still allowing even sole traders who have no time to setup a campaign to take advantage of the power and exposure of Google advertising.”
If you’ve been thinking about tapping into advertising with Google but have no idea where to start or what to do, get in touch with us and ask about our AdWords Starter package.