Before anyone rushes into setting up their own website I strongly recommend you review the following nine questions. This is probably the most important planning you can do before moving your business online.

  • What are my short and long-term business goals?
  • How will I use my website to achieve these goals (what do I want it to do)?
  • How will I measure my website’s performance?
  • What do I want to emphasise?
  • Who are my targeted visitors?
  • How will I measure success?
  • Who is accountable for my website’s success?
  • What resources (e.g. time, energy, money, people, skills, technology) do I have available for building my website?
  • What are my limitations?
What are the nine questions you need to answer before you setup a website?
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