In just a few weeks, Google will stop processing data from its old Universal Analytics system, and use GA4 exclusively. If you haven’t made the switch to GA4 by July 1, you’ll start missing out on visitor information, so make…
How to build a keyword list for SEO
Every website owner should have the goal of ranking well in Google. Yes, there are other ways to get customers to your website (including digital ads or social media promotion) but organic rankings are best because (a) searchers tend to…
5 Top Tips from Google’s Search Quality Guidelines
While everyone would love to know the exactly formula that Google uses to determine how websites rank in their search results, the algorithm is a carefully guarded secret. You can however get some good clues on what’s important to Google…
Creating an effective Google My Business (formerly Google Places) listing
Savvy website owners are always on the lookout for quick wins to boost their visibility in the Google search rankings. The good news is that there are several things business owners can do to give themselves a leg up in…
Finding profitable keywords for your website
What connects your website to people out there in the world of the interweb? In most cases, it is the all-important keyword. Thatâs why itâs called a keyword – itâs the key that links your website with the more than…
The best way to improve your search rankings
Looking for that miracle potion to rocket you up the rankings, that silver bullet that puts you on top of the search results? Funny so is everyone else. A few people thought they’d found it. They were cunning enough to…