In just a few weeks, Google will stop processing data from its old Universal Analytics system, and use GA4 exclusively. If you haven’t made the switch to GA4 by July 1, you’ll start missing out on visitor information, so make…
Google Ads – 5 things you should be checking regularly
Our Google Ads starter package helps you to get off to a good start with advertising on Google. Having a qualified Google Ad’s expert set up your account can help you avoid costly mistakes and optimise your campaigns to get…
The simple guide to getting started with Google Ads (and why you should)
Ready to advertise on Google Ads? It’s fast, effective and focused but it’s important to make sure you get the basics right to avoid wasting money and missing out on new business. We cover all the key things you need to know in this simple guide to getting started with Google Ads (formerly known as AdWords).
What’s the difference between SEO and Google Ads?
We recently had someone email us in a panic because they couldn’t access their Google Ads account, and were worried it would affect their website’s SEO. It reminded me that it’s actually not uncommon for people to link these two…
Google Shopping: An introduction to the basics
For retailers selling online used to be a novelty. It was something they dabbled in, experimented with, but never really took seriously. Their focus was on their ‘bricks and mortar’ store, advertising to get customers in through the front door…
Google Ads – 5 Common Mistakes (and how to avoid them)
We’ve talked before about the challenge business owners have to get their website showing up in Google’s search results. The bad news is that it’s not getting any easier. More and more of your competitors are finally getting around to…