We’ve all seen it. Driving home from work, stuck behind a work van with a bunch of contact numbers but no website. Or worse a hotmail email address. But still no website. Not only does it look cheap and unprofessional, but the chances of remembering an 11-digit number or lengthy email address are slim to none.
That translates into lost business.
So if you’re in business, even if you have no idea what a website is or how you might use it, you should at least have a basic website with a simple, easy-to-remember website name (aka domain name) that people can quickly look up when they get home, or get to the office. And with website packages starting from as little as $299 you really have no excuse.
Step 1 – Choose a good domain name
First of all, think of a good domain name for your business. The domain name is the address people type into their browser to visit your website, such as www.trademe.co.nz. Your domain name doesn’t have to match your business name either. Obviously if you have a well-known business name, such as McDonalds, then you will go with that but for many small businesses a domain name that relates to their industry is probably a better choice.
Here are some other things to consider when deciding on your domain name:
- Keep it short – this makes it easier to remember
- Include a word that relates to your industry e.g. joesplumbing.co.nz
- Make sure it’s easy to spell – it’s more likely your customers will reach you
- Don’t infringe on copyrighted words
- Avoid hyphens or underscores e.g. the_plumber.co.nz
- Here are a few more suggestions for choosing a good domain name
When you’ve got a shortlist of suitable candidates, you then need to make sure they’re actually available. Visit this domain name checking service to check they haven’t already been taken by the competition. This is a good reason to setup your website now, rather than wait.
Better to do it now than later
Like a lot of things in business, it’s easy to procrastinate. You’re just too busy looking after your customers to get on to things that don’t seem to be that urgent. But the longer you wait, the less likely that great domain name you’re thinking of will still be available, particularly as other small businesses catch on and sort out their own website as we move deeper into the online space.
The sooner you start, the better it is for your search engine rankings too – Google gives more attention to older, established websites rather than brand new ones.
So don’t put off getting your own affordable business website – the whole process is really easy, takes us only a few days and can all be done via email if needed – simple!
Step 2 – Contact us
Once you’ve chosen a good domain name for your business and made sure it’s available then the next step is to contact us. We can take care of the rest and have your new website up and running within five working days.
Then with your shiny new website published, you can update your business signage and get new stickers for your vehicles and round up all that lost business!