Does your website need a facelift?

website-new-lookIf you’re not happy with the current look of your website maybe it’s time for a facelift. Don’t stress – every website should, and often does, get a makeover from time to time, even websites that cost thousands.

On average most business websites will get a fresh design every two years. Often this is part of a company’s rebranding, logo change or some marketing campaign. Or it might just be the current website is starting to look dated. Whatever the reason, if you feel your website needs a new coat of paint, then what’s involved? Is it expensive? Time consuming? Complicated?

Websites designed to be upgraded

The good news is that it doesn’t need to be any of those things, particularly if you own a PogoStick website. That’s because our websites are built on a modern framework called WordPress. WordPress is a CMS (Content Management System) that allows a new design to be applied to your website without too much work – and that saves you money and time.

This modern framework means your website is flexible enough to be upgraded without any interruption to your website service. You don’t lose the old theme so you can easily switch back to it at anytime.

What new designs are available?

If you already have a designed brand then you will likely want to retain that feel throughout your website. Colours, fonts and layout should match the style of the rest of your marketing collateral, including letterhead, email newsletters or offline advertising. You can still use any of the available WordPress themes – it will just take more time to make sure it’s customised to copy your existing branding.

If you don’t have existing branding then the transition to a new look is often easier – simply browse any of the available WordPress themes and choose one that suits your tastes and your business. There are literally thousands of different themes available, from free to premium, blog style to e-commerce, and everything in between. A quick Google search brings up a host of designer companies who offer their themes at affordable prices, whether it’s ThemeForest, Woo Themes or StudioPress, they all offer state-of-the-art designer themes that can be just the ticket to giving your website a brand new look.

I’ve got a new theme – now what?

Once you’ve got a new theme, or chosen one (we can take care of the rest), what happens next? The new theme is applied to your website using the WordPress admin tool. This provides a starting point for your new design. We say starting point because even though themes save a lot of work when it comes to changing the look of your website, they still need to be customised for your specific needs.

Additional work to make sure your new theme is exactly the way you want it can include:

  • Modifying colours
  • Adding your logo
  • Updating the standard placeholder text
  • Changing images used
  • Ensuring your existing content (text) looks correct in the new layout

We’re happy to provide you with a quote for a website makeover, so feel free to send us a link to the new theme you like and we can advise what the likely costs are.

What if I don’t have a PogoStick website?

While PogoStick WordPress websites are easy to update with a new design – what if you already have a website from another provider, what options do you have? While we can assist with existing setups sometimes the more cost-effective option (and cheaper in the long run) is to switch to a new WordPress website for your business. That way you can take advantage of the power of themes to make sure it’s always easier keeping your website looking great!

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