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Good Reading

christchurch-star-advertising

Traditional advertising vs. online advertising: Which is best?

As a business owner, which do you feel more comfortable with: online advertising (e.g. Google ads) or traditional advertising (e.g. newspaper, radio or TV)? If you picked traditional advertising it may be worth considering your reasons why. For many it has just become the comfortable shoe, the medium they’ve always used, and trusted because they […]

site-search-google

Why is my website not in the Google search results?

It can be frustrating when you’re trying to promote yourself online to discover that you can’t even find your own website. How is anyone else going to find you if you can’t find it yourself! This is a common situation particularly for businesses with a brand new website. But don’t stress, nothing’s broken and it […]

kiwis-selling-usa

Four tips for kiwis selling in the USA

Having spent the last four weeks in the USA studying the American market, I’ve compiled four takeaway points that could be helpful for NZ businesses aiming at extending their customer base to the land of the free (and significantly better off financially than much of the world). The internet, and with it globalisation, has opened […]

web-page-layout-gallery

Web page layout – What’s best?

When it comes to adding a new page to your website, you might feel a little restricted with regard to your layout options. While print designers have the freedom to lay text and images out however they please (and know they’ll stay that way) a website has certain restrictions due to the variety of screen […]